By
Kevin Taylor, MBA
CEO and President,
KT Graphics LLC.
Plainly
speaking (pun intended),
it's from the days
of yore that people
have used color
for communication
and the most readily
available choices
were—you
got it!— black
and white. Imagine
Valentine's Day
without red! As
you can imagine,
the scope of expression
was highly limited
until man found
a way to use things
found in nature
to make colors.
In spite of our
progress since
then, the world
of communication
remained imprisoned
in black and white
for a long while.
Movies and television
had black and white
programs and publications
were primarily
in black. However,
in the 60s, all
that changed and
color became one
of the best means
of drawing attention
to any media.
Beauty is in the
eyes of the beholder,
quite true with
colors too. Every
individual has
his/her own concept
of colors. Different
people perceive
individual colors
differently. Similarly,
people associate
specific colors
with specific products.
There is no concrete
answer as to what
is the best color
for a specific
product. Thus,
for a long time,
these things were
left to chance.
Now, however, we
have the best equipment
and specially trained
personnel in the
design and printing
industry who help
create eye-catching
labels. As much
importance is given
to producing the
appropriate label
as it is to producing
a product.
In the current
consumer jungle,
it is of great
importance to create
a brand awareness
that has a lasting
impression. This
is where family
owned companies
that specialize
in creating web
addresses and labels
using a variety
of logos or colors
come in. Creative
websites and labels
can decrease your
marketing efforts.
It is imperative
to your survival
that your unique
website not blend
with other similar
websites on the
Internet. With
the right colors,
the effectiveness
of retail space
can be greatly
enhanced. The color
of your product
also plays an important
role in creating
brand awareness
and a presence
in the retail atmosphere.
The best way of
making a product
stand out from
other products
is with colors.
Large manufacturers
know this secret
and that is why
they are always
striving for color
brilliance. You,
too, will experience
increased sales
when your product
has good shelf
appeal.
Colors have a
psychological influence
in marketing. By
effective use of
colors, you can
influence the mood
and sentiments
of the prospective
customer. Color
is an effective
way of communicating
feelings spontaneously
and powerfully.
With the advent
of spring, Nature
gets ready to market
her products. The
plants put forth
colorful blossoms
attracting beautiful
butterflies and
busy bees. The
birds and other
living beings shake
off their winter
blues and turn
a joyful mood.
They communicate
their joie
de vivre through
different colors.
We too communicate
nonverbally with
appropriate color
choices (Cue: a
Big, Red, Valentine
heart!)
It’s true
we learned this
lesson from nature.
Think of the variety
of colors we use
on our fabrics
and cosmetics.
Nature uses color
to impact its continuity,
reproduction and
sustenance; similarly
we make use of
the same for our
continuity and
sustenance today.
In this global
market era, humans
are beginning to
realize the value
of color as an
effective marketing
tool.
Kt Graphics aims
to help you create
the maximum effect
of color in creating
awareness of your
web brand in the
consumers' minds.
Do visit http://www.ktgraphics.com/color-palette.php for
web-safe colors
while planning
your web design.
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